By delivering roses on Valentine’s Day to residents in senior care facilities, Cupid Crew helps combat feelings of isolation and loneliness. Employees volunteer for the program, handing out nearly 6,000 roses and cards at 40 senior care facilities in Oregon, Washington, California and the Midwest.
This is one of the most meaningful things I’ve ever done.
Marquis staff member
The program is championed by Wish of a Lifetime, a Vital Life charitable partner, and more than 250,000 roses are shared with seniors nationwide. For those who participate, the act of handing each senior a rose unlocks a genuine connection between them. Vital Life and Wish of a Lifetime have goals to provide even more roses and cards next year.